The following are Digital Marketing Campaign projects which consist of various situations from Paid Search/Display Ads to NGO Marketing Strategies. Click through the tabs to see Slides from the Campaign and various elements used!
The objective of the Social Media Marketing Campaign Project was to help Kimpton Hotels‘ brand reputation and also a brand that customers loved to patronize. Above is a pitch deck for a multiplatform Social Media Campaign that justify the use of every Social Media Platform based on its audience and users behaviors.
The copy for the posts can be seen by clicking on the link to Instagram.
Above is the Instagram Feed of a Non Profit Organization, The Blue Bay Initiative, which specialized in conserving the marine ecosystem of the local bodies of water in the Bay Area. The project consisted of performing efficient audience, competitive and keyword research and developing a website that uses best practices for UX/UI design. This was a team effort consisting of 6 members and my focus was on Retargeting Campaign, Competitive Research and Audience Research. In addition to this I also developed the Social Media Accounts for this NGO.
The project above consisted of analyzing a local business’ current state of content marketing and identifying opportunities for them to expand their content marketing to a national level. Avid Reader is an independent local bookstore located in a college town of Davis, CA. Though they have survived for more than a decade there, they are still ion the verge of modernizing their online persona. By analyzing their Content Gaps and Owned Content I planned out a campaign utilizing those resources to further their online presence for continued success.
The project above consisted of auditing the Hedge House Furniture Website for elements that help or hurt its SEO. (www.hedgehousefurniture.com) After looking at the website I came up with various recommendations like an updated keyword strategy, an internal linking structure, updated to both the texts and visual aspects and updates to the metadata.
These documents consist of a Campaign and Creative Brief which includes brand considerations and technical specifications that a design team would need to produce my ads. This also includes a bidding strategy based on our business objective for Morgan Mill’s, a local coffee shop in Woodland, CA.